Daniel Elizalde – Product Innovation Courses for B2B Product Managers

Hi, I’m Daniel Elizalde

Product Executive, Author, and Advisor.

Experienced Product Leader

Over 20 years of B2B SaaS and IoT experience, including leadership roles at startups, scaleups, and large corporations

Bestselling Author

Book author of the B2B Innovator’s Map, a blueprint for Product Leaders driving innovation

Advisor & Educator

Trained 1,500+ Product professionals at leading companies and accelerators to drive innovation

My passion is building teams and products that connect vision to execution and to societal impact.

I’ve spent my career leading product management and innovation across startups, scaleups, and global enterprises — from clean energy and IoT to education and SaaS.

I’ve led product organizations at every stage of growth — from building early products at startups to guiding innovation inside a $40B enterprise.

What drives me is helping teams and companies move from uncertainty to clarity. I believe great products come from people who understand the business, the technology, and, most importantly, the customer.

About my work – I build teams and products that create impact

Over the past 20 years, I’ve led product organizations across B2B SaaS, IoT, climate tech, and education – industries where innovation isn’t just about technology, but about solving complex, meaningful problems.

At ReUp, as VP of Product, I’m helping expand access to education through technology and data.
At Ericsson, as VP, head of IoT, I led the D-15 Studio, the company’s IoT and 5G innovation lab.
At Stem, as head of Product,  I built the product organization behind one of the first intelligent energy storage platforms – helping shape the early days of distributed energy.

Regardless of the industry, my approach remains the same: to build clarity, empower teams, and deliver results that provide value to our customers and financial return to our business.

How I lead and what I believe in

Clarity over chaos
I help teams focus on what really drives value — aligning vision, execution, and business results.

People first
Strong products come from strong teams. I focus on mentoring, trust, and empowering people to do their best work.

Purpose and progress
I’m drawn to mission-driven companies tackling big challenges — from clean energy to education and beyond.

Thought Leadership – Sharing what I’ve learned along the way

I’ve taught Product Management and Strategy for the Internet of Things at Stanford University, trained over 1,500 professionals, and advised startups through Greentown Labs and Third Derivative, two of the top climate-tech accelerators in the US.

I also wrote The B2B Innovator’s Map — a best-selling book that helps Product Leaders manage the uncertainty of early-stage innovation.

Sharing what I’ve learned — through teaching, writing, and mentoring — is one of the most meaningful parts of my work.

The B2B Innovator’s Map is your practical guide to reducing uncertainty and accelerating growth.

“I wish I had this book 10 years ago—it would have saved me from lots of pain!”

-Eric Simone, Co-Founder and CEO at ClearBlade, Inc.

 

“…a book every B2B strategist, product manager, investor and company founder needs.”

-Rich Mironov, CEO and “smokejumper” CPO

“Building a B2B business can be a challenging undertaking but Daniel is a world-class expert on the topic. Future B2B entrepreneurs are lucky to be able to tap into Daniel’s expertise…”

— Tendayi Viki, Author of Pirates In The Navy